Subscribe to newsletterSocial media are challenging the intranet
Social media are triggering fundamental questions about intranets and their role in the organization.
Enterprises are being forced to clarify their strategies for communication, collaboration and doing business internally. In many organizations, the intranet, collaborative spaces and new social media features are competing for the attention of people and management.
It is not yet obvious to most organizations how to leverage social media. The relation between social media and the intranet is not clear for most organizations. It is clear, however, that social media are here to stay.
A major challenge for 2011 is to include social media in the intranet in ways that make sense for people and business.
- Social media are now present inside 70 % of the organizations.
- Blogs and wikis are now present in 55 % of the organizations.
- Social networking is in 22% of the organizations; micro-blogging (e.g. Twitter, Yammer) in 26 %.
The figures above include pilots, limited deployment and enterprise-wide deployment. The chart shows that there is much work still to be done: 20 % of the organizations who have some degree of social media internally feel they have achieved a degree of stability.
The perception of value from social media is primarily in soft benefits.
Fewer than 20 % of the organizations using social media actually measure or are attempting to measure the value brought by social media. Nearly 50 % intend to measure later.
From 60 to 65% of those with social media say “yes, absolutely” or “yes, quite a lot” when asked if they have observed benefits in these areas:
- More effective knowledge-sharing
- Better informed employees
- More engaged employees
Business-related concerns diminish as experience is gained.
Three types of concerns about social media decrease as the enterprise gains experience:
- Doubts about the value to the organization
- Relevancy to business
- Risk of employees wasting time
Other concerns remain the same, regardless of experience.
- Findability of information produced through social media tools and channels
- Security of information
- “Language silos”
Senior managers are not setting an example.
Senior managers blog in 35% of the organizations. However, many of the blogs seem to be one-way publications rather than true blogs with comments and conversations. While half the senior bloggers write their own posts, only one third of them allow employees to post comments.
Also read:
Introduction to the 3-part series: Global Intranet Trends for 2011
Part 2: Social media are challenging the intranet: changes must happen if the intranet is to remain relevant.
Part 3: Steering and governing are more essential than ever before.
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Get in touch:
Please share your comments and questions either on this blog, by email or on Twitter (@netjmc). Drop me an email if you’d like to be notified when the report is available for purchase.
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About “Global Intranet Trends for 2011″
The Global Intranet Trends report is unique. Based on an annual worldwide survey now in its 5th year, it provides in-depth insight into what is happening in the “intranet world” inside organizations. Started in 2006 with 100 enterprises, survey participation has quadrupled to 440 organizations headquartered in Europe, North America and Asia Pacific. Many have participated in the survey for several years. They include some of the largest companies in the world with over 100,000 employees along with smaller organizations with fewer than 1,000 employees. They come from private, government and humanitarian sectors. The survey participants, all of whom have intranet management roles in their organization, answered an online survey of over 100 questions.
“Global Intranet Trends for 2011″, published at the end of October and available for purchase in mid-November 2010, includes detailed charts showing what leading organizations are doing compared to others.
Participants receive a free copy of the report; other organizations can purchase “Global Intranet Trends for 2011″.
The survey and report are managed by Jane McConnell, NetStrategy/JMC.
12 Responses to “Social media are challenging the intranet”
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November 9th, 2010 at 1:53 pm
[...] we actually get ease-of-use as the business value from start. The intranet moves away from being indifferent (top-down) to become everyday work. Hence the emerging social intranet. Not one-stop-shop but a web [...]
November 16th, 2010 at 9:20 pm
[...] Social media are triggering fundamental questions about intranets and their role in the organization… [...]
May 27th, 2011 at 12:52 pm
[...] de cette étude a publié 3 articles au sujet de la dernière édition (Re-shaping the intranet, Social media are challenging the intranet et Steering and governing, more essential than ever), et nous livre également les cinq tendances [...]
May 29th, 2011 at 10:23 am
[...] 2010 dans un article intitulé » Social media are challenging the intranet » NetJMC commençait à lancer les premières interrogations autour de la menace que [...]
June 2nd, 2011 at 9:22 am
[...] Read about Social media challenging the intranet from last year’s survey. Share var a2a_config = a2a_config || {}; [...]
July 1st, 2011 at 2:11 pm
[...] NETJM du 9 Novembre 2010 Partager/Marquer [...]
August 28th, 2011 at 12:11 am
[...] While Forrester’s 46% level of Enterprise 2.0 investment doesn’t closely match, for example, Netstrategy/JMC’s 70% recent survey number, when all the different figures are mapped over the years, the overall trend is [...]
August 28th, 2011 at 1:55 am
[...] While Forrester’s 46% level of Enterprise 2.0 investment doesn’t closely match, for example, Netstrategy/JMC’s 70% recent survey number, when all the different figures are mapped over the years, the overall trend is [...]
August 28th, 2011 at 10:47 am
[...] While Forrester’s 46% level of Enterprise 2.0 investment doesn’t closely match, for example, Netstrategy/JMC’s 70% recent survey number, when all the different figures are mapped over the years, the overall trend is [...]
August 28th, 2011 at 1:47 pm
[...] While Forrester’s 46% level of Enterprise 2.0 investment doesn’t closely match, for example, Netstrategy/JMC’s 70% recent survey number, when all the different figures are mapped over the years, the overall trend is [...]
September 2nd, 2011 at 3:47 am
[...] While Forrester’s 46% level of Enterprise 2.0 investment doesn’t closely match, for example, Netstrategy/JMC’s 70% recent survey number, when all the different figures are mapped over the years, the overall trend is [...]
November 22nd, 2011 at 3:59 am
[...] Such stats are also on the low side, with some numbers as high as 70% (Jane McConnell’s survey numbers.) So, in actually adoption of social media is apparently happening both statistically and [...]