Comments on: When “global & local” becomes “common & specific”

By: Simon Goh

Simon Goh — Tue, 14 Sep 2010 14:06:33 +0000

Thanks for your post Jane. I’ve made reference to it from my recent post since I’ve used common content as a better word for global content.

By: Jane McConnell

Jane McConnell — Sun, 13 Dec 2009 10:25:43 +0000

Thanks Adam, I think it will make a big difference in how “outlying” parts of the organization appropriate global initiatives.
I once ran a workshop for a global enterprise where we spent the entire first day looking in detail at what was going on in the so-called “local intranets”.
Lots of ideas, features, home-built tools and even some content items were identified to be “elevated” to the global level. In fact, what we did was identify “specific” solutions that met “common” needs across the organization.
Cross-organizational workshops often end on a high, but when everyone goes back to business as usual, the good ideas fall to the wayside.
The energy generated by this particular workshop lasted longer because most participants had found specific reasons to stay in touch and share their “gold nuggets”with each other. The workshop built some pragmatic connectors between different participants.

By: Adam Quinn

Adam Quinn — Fri, 11 Dec 2009 16:54:11 +0000

Thanks Jane, well written and insightful response, definitely helpful. I’ve never heard the perspective of common/specific content vs. global/local, but it is an easier approach to content that we’ll have to consider. Much appreciated!