Social media & the intranet, not a generational question
August 26, 2009
I was very interested in the New York Times article “Who’s Driving Twitter’s Popularity? Not Teens”
I quote:
“Twitter’s unparalleled explosion in popularity has been driven by a decidedly older group. That success has shattered a widely held belief that young people lead the way to popularizing innovations.”
And…
“The notion that children are essential to a new technology’s success has proved to be largely a myth.”
What about Facebook?
Evan Williams, Twitter’s co-founder and chief executive says that Twitter is a “… one-to-many network and most of the content is public, it works for this better than a social network that’s optimized for friend communication.” (read Facebook)
Take look at this article and see how it could apply to your intranet. Are you looking for colleague-to-colleague communication, a real-time communication channel or both?