http://netjmc.com/social-media-workplace/senior-manager-blogs-and-non-blogs Digital Workplace Strategy & Governance Thu, 26 Jan 2012 15:30:39 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://netjmc.com/social-media-workplace/senior-manager-blogs-and-non-blogs/comment-page-1#comment-375 Martin White Wed, 24 Feb 2010 12:39:04 +0000 http://wntr.org/tempjmc/2010/02/senior-manager-blogs-and-non-blogs/#comment-375 Blogs are usually (?) published to engage with peer groups with similiar interests, who welcome the opportunity to respond direct to the blog. The CEO should be blogging to his direct reports, and perhaps one level below. When the CEO blogs to the entire company then that is not blogging, it's publishing without using either email or the intranet itself. I have come across a few CEO blogs where the CEO manages to write really engaging copy. Usually they are CEOs who manage by walking around and/or have very visible "open door" policies. They also encourage comments on the blog platform itself, and all staff respect this openess and respond constructively As a final thought, if the CEO ends up having to blog about news, strategic issues etc, then what role is internal communications playing? Blogs are usually (?) published to engage with peer groups with similiar interests, who welcome the opportunity to respond direct to the blog.
The CEO should be blogging to his direct reports, and perhaps one level below. When the CEO blogs to the entire company then that is not blogging, it’s publishing without using either email or the intranet itself.
I have come across a few CEO blogs where the CEO manages to write really engaging copy. Usually they are CEOs who manage by walking around and/or have very visible “open door” policies. They also encourage comments on the blog platform itself, and all staff respect this openess and respond constructively
As a final thought, if the CEO ends up having to blog about news, strategic issues etc, then what role is internal communications playing?

]]> http://netjmc.com/social-media-workplace/senior-manager-blogs-and-non-blogs/comment-page-1#comment-374 Jon Buscall Mon, 22 Feb 2010 14:47:31 +0000 http://wntr.org/tempjmc/2010/02/senior-manager-blogs-and-non-blogs/#comment-374 Very interesting post. Here in Sweden I'm not really seeing that many senior managers actually blog. There's a blog at Saltå Kvarn that is written by the CEO (in Swedish) and that really engages with people. Other than that, it's mainly being used as rather bland and boring company blogs here. Slight variations of Latest News. I've ghost written one of the major university VCs blogs but I don't really want to go into details about that in public ! Suffice to say, it felt rather strange. The intranets I've seen also tend to be rather bland when it comes to CEOs getting down and writing. Often, they're ghost written too and are very one way in the communications they send out. It's not about being social or engaging. Very interesting post. Here in Sweden I’m not really seeing that many senior managers actually blog. There’s a blog at Saltå Kvarn that is written by the CEO (in Swedish) and that really engages with people. Other than that, it’s mainly being used as rather bland and boring company blogs here. Slight variations of Latest News.
I’ve ghost written one of the major university VCs blogs but I don’t really want to go into details about that in public ! Suffice to say, it felt rather strange.
The intranets I’ve seen also tend to be rather bland when it comes to CEOs getting down and writing. Often, they’re ghost written too and are very one way in the communications they send out. It’s not about being social or engaging.

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