About the Research


Chapter descriptions
What people are saying
Reader profiles and what to expect from the book
Stories from the future, case studies in the book
About the research
Gig mindset traits explored in the research
Checklists: questions to consider (pragmatic and strategic)

A multi-step global process



Step 1. Global Advisory Board

Whenever I do research, I start by creating a global Advisory Board. This ensures a diverse perspective on the topic.

See the members of the Gig Mindset Advisory Board

Step 2. Define Behaviors: Traditional vs. Gig

We defined eight behaviors with two extremes: traditional mindset versus gig mindset. They formed the foundation for the research.

You can see the framework here.

Step 3. Worldwide Participation

After defining the behaviors, I designed the survey questions which the Advisory Board reviewed and critiqued for me. The first phase of the research involved 297 people from around the world. A healthy balance between countries and continents.  Next time around, I want to get more from Latin America and Africa.

See the global participation here.

Step 4. Interviews

Following the data analysis, I conducted 31 hour-long interviews with people around the world in order to get deeper, qualitative, personal stories. 

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